Why are so many students at Clague interested in White Fox even if they don’t own any of their clothes? When students see friends, classmates, or even celebrities wearing White Fox hoodies and other unique designs, it makes them want to be part of the trend too.
White Fox is popular more than just for its trendy designs. For many, White Fox is not just clothing. It inspires girls everywhere to be exactly who they want to be and express who they are. White Fox wants their designs to feel modern and special.
“I think White Fox looks nice because the designs are different,” seventh grader Mariam Bouazizi said. “The hoodies are comfortable.”
White Fox started in 2013 by Georgia Moore and Daniel Contos, a couple from Australia who began their journey by selling items on eBay from their garage. White Fox has over 2.7 million Instagram followers. One of the most popular items from White Fox is their oversized hoodies, which feature their signature puffy logo. These hoodies have become a status symbol for Gen Alpha kids in many schools, including Clague, symbolizing that they are cool. The brand boosted its popularity through celebrities, including Hailey Bieber and the Kardashians, who were spotted wearing their clothes. The brand got even more popular through viral videos on TikTok and Instagram.
“It’s comfortable and the color and designs are so cute,” seventh grader Stella Lee said.
White Fox also offers dresses, swimwear and even a beauty collection. They are famous for their “weekly drops,” where hundreds of new styles are released to keep up with the latest trends.
“The White Fox hoodies are nice because they are made of soft materials like cotton,” seventh grader Olivia Yim said.
Many students at Clague are interested because the brand stands out from others. Unlike some brands that feel plain, White Fox always has unique clothing and colors that you can’t find anywhere else. Their signature, puffy logo is easy to spot throughout the hallways.
“I like White Fox, because their clothes are comfy and cute,” seventh grader Gia Kim said.
The brand focuses on keeping its community unique and always ahead of the trends. Today, there are wardrobes full of White Fox clothing all around the world.
