Rom & nd is a popular makeup brand from Korea. Many Americans wanted to use it, but couldn’t because it was only sold in Korea. But, recently in August 2025, Rom & nd was launched into Ulta, making it accessible for Americans to use Rom & nd in America too!
“Rom & nd is one of the best makeup brands I have. Most of the products that I own, I use daily,” seventh grader Razan Issa said.
Rom & nd’s most popular product is the Juicy Lasting Tint. It is the #1 lip product in Olive Young, which is the largest Korean health and beauty retailer, also known as Korea’s Sephora. The juicy lasting tint has won many awards, including winning the Olive Young Awards for 5 consecutive years, previous beauty awards, and more.
“It’s very moisturizing, the texture is very nice. I have the bear grape and I like the color because it’s very natural. I like how it’s not bright pink or bold red. The color is very suitable for many people. It’s affordable compared to other lip tints I saw on the market,” seventh grader Jessie Guo said.
The juicy lasting tint ($15) has about 20-38 colors. So people with different skin colors can all enjoy the tint. The most popular shade in the U.S.A. is Bear grape (#3) and Nucademia (#2). Bear grape is the most popular shade in all of the tints. It is suitable for cool-tone people and has a muted cool-toned pink-beige color, also known as the MLBB (My Lips But Better) shade. For the warm-toned people, Nucademica is well known for it’s warm toned, red-brown shade, creating a natural MLBB.
I personally think that Rom & nd is a very good brand. I’ve been using their products for months, and they are so good. The juicy lasting tint is very nourishing and hydrating. And all the other products I have have such a great color and shine. I recommend Rom & nd to you because it is very affordable, and it’s easy to access, and it’s a really good product to step up your make-up routine.
