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On Oct. 28, 2025, Dictionary.com released 67 as its word of the year. To understand the reasoning behind why it’s the word of the year, we must first understand how the numbers shot to popularity.
The first mention of 67 started when the rapper, Skrilla, included 67 in his song “Doot Doot (6 7)” which was released in December of 2024. While the reason 67 was included in the song is not particularly stated, it is most likely referencing 67th Street in Chicago, or it could be that 10-67 is a police code in Philadelphia.
Despite it being included in the song, edits of NBA player LaMelo Ball helped it gain popularity since he is 6 feet 7 inches. Additionally, a video of a kid, also known as the “67 kid”, whose actual name is Maverick Travillian, yelling six seven, and making a hand gesture that is now associated with the 67 meme, has blown up, gaining over thousands of views.
“67 is becoming too repetitive now. It was fine before when people only said it occasionally, but now it sometimes even distracts my learning,” seventh grader Jyothsana Subbu Arumugam said.
Its rising popularity and common usage have all added up and have resulted in it being word of the year, though some people complain that “67” isn’t a real word. The traditional way of writing it, sixty-seven, was always included in dictionaries, but the slang term 67 has only been recently added to Dictionary.com, with a completely different meaning from the traditional spelling, so it could technically be considered a word.
Many, such as parents or people from older generations, have probably wondered what 67 actually means and why it’s so popular. But the truth is, there is no definite meaning for 67, which most likely adds to its popularity, while on Dictionary.com, the slang term 67 is said to “indicate swagger or insider status in internet and youth culture.”
I think the definition of Dictionary.com is correct in technical terms, but it definitely doesn’t define all of it, since slang terms are hard to define.
Other numbers also have different meanings, such as 7, which is considered a lucky number, likely due to how often it appears in our daily lives (7 days of the week, 7 colors in a rainbow, etc). Contrasting 7, 13 is commonly known as an unlucky number due to ancient myths or superstitions. Many numbers have many different meanings. So while 67 is at its rise, we can only wonder which numbers will gain popularity, or even replace 67.
